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Britannia Rose Blog > Spotlight

Cath Kidston: The History of Modern-Vintage

The charm and elegance of Cath Kidston fabrics dates back to the early 90s

Cath Kidston fabrics have a charming and distinctive history that traces its roots back to the early 1990s. The brand was founded by Cath Kidston, a British designer with a passion for vintage prints and nostalgic aesthetics. The story of Cath Kidston fabrics is closely tied to the brand's overall success in the realm of home and lifestyle products.

In 1993, Cath Kidston opened her first shop in London, initially focusing on selling vintage furniture and fabrics. However, it was her iconic floral and whimsical prints that quickly gained popularity. The signature designs often featured classic English motifs, such as roses, polka dots, and quaint countryside scenes, reminiscent of traditional English country living.

"Flicking through a magazine one day, I saw a photo of a bathroom that was so simple and uncluttered. I loved the old rose wallpaper on the side of the bath, the glossy paint on the big armoire. It summed up all the ideas I’d had about using English heritage designs and giving them a twist."
Cath Kidston

One of the breakthrough moments for Cath Kidston fabrics came in the late 1990s when the brand introduced its first collection of home accessories and soft furnishings. The combination of nostalgic patterns and practical, everyday items struck a chord with consumers looking for a touch of vintage charm in their homes. The popularity of Cath Kidston fabrics soared, and the brand's distinctive designs became synonymous with a certain retro-inspired, shabby-chic aesthetic.

Over the years, Cath Kidston expanded its product range to include a variety of items, from bags and accessories to clothing and home decor. The brand's fabrics continued to be a central element of its appeal, finding their way into numerous households around the world.

In 2010, Cath Kidston ventured into international markets, opening stores in Asia and other parts of the world. This global expansion further fueled the brand's recognition, and Cath Kidston fabrics became sought-after not only in the United Kingdom but also on a global scale.

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