Sometimes to really make a difference you need to do things different.
Ronnie Zahdeh - Founder & CEO

Sustainable Packaging

We make our packaging choices with sustainability in mind. We've greatly reduced plastic use and now ship most orders in recyclable kraft paper, cardboard boxes, or reusable protective wraps. When plastic is required, we ensure it's fully recyclable and avoid materials that are difficult to process.

All our packaging is responsibly sourced, with a strong focus on recycled content and recyclability. We prioritise paper from managed forests and use carbon-mapped materials that help us better understand and minimise environmental impact. Our goal is to reduce single-use waste and support a circular economy.

Thoughtful Textiles, Naturally Better

We offer carefully curated fabric collections made from organic fibres, recycled content, or produced using low-impact manufacturing methods - reducing environmental impact without ever compromising on style or quality.

Planet-Friendly Fillings

Our cushion fillings are selected with care - for comfort, ethics, and sustainability. All feather and down fillings are a by-product of the food industry, and each batch is certified for ethical sourcing, cleanliness, and safety.

Certified to international standards, including the Responsible Down Standard (RDS), these fillings ensure no live-plucking or force-feeding, and uphold high standards of animal welfare and fair labour practices.

For a feather-free alternative, we also offer vegan-friendly cushion pads filled with recycled hollowfibre - soft, supportive, and environmentally conscious.