Behind the Brand: Sanderson
A Great British Design Heritage
Few names in British interiors evoke timeless elegance quite like Sanderson. Founded in 1860 by Arthur Sanderson, the brand began as an importer of luxury French wallpapers and soon established its own printing works in Chiswick, London. By the late 19th century, Sanderson had become a household name, celebrated for its high-quality wallpapers and, later, its beautifully coordinated fabrics.
From the start, Sanderson was synonymous with quintessential English style. The brand’s delicate florals, trailing botanicals and graceful patterns captured the spirit of English country living — fresh, romantic and always refined.
Today, over 160 years later, Sanderson remains one of the most iconic names in British interiors, trusted by generations for its ability to create calm, elegant spaces that feel effortlessly timeless.
Sanderson Today: Classic Charm for Modern Living
Sanderson continues to honour its rich archive while reimagining it for today’s homes. Its design team draws inspiration from a vast library of hand-painted artwork, vintage prints and traditional motifs, lovingly adapting them with fresh colour palettes and modern styling.
Whether it’s a painterly rose, a soft trailing wisteria or a delicate bird motif, Sanderson’s fabrics and wallpapers infuse any space with an air of relaxed sophistication. Natural themes, subtle textures and gentle hues make them perfect for cosy living rooms, serene bedrooms and light-filled conservatories.
Craftsmanship is at the heart of Sanderson’s ethos. Many fabrics and wallpapers are still produced in the UK using traditional techniques, ensuring every roll and metre reflects the brand’s commitment to quality and attention to detail.
At Britannia Rose: An English Classic in Your Home
At Britannia Rose, we are delighted to bring Sanderson’s timeless beauty to our customers. Their fabrics are ideal for creating classic curtains, elegant cushions and upholstery that never go out of style. Whether your home is a country cottage or a modern townhouse, Sanderson adds a gentle, graceful touch that feels distinctly British.
Explore our selection of Sanderson fabrics and discover how this heritage brand can help you create a home filled with comfort, charm and enduring style.